It’s Too Late. Do It Anyway! A Book about Being a Cultural Worker in the Apocalypse + a Hologram Starter Kit

Hey culture worker! Are you feeling alone and afraid while the world burns? It’s Too Late. Do It Anyway! is two books in one, created for cultural workers who want to get off the racial capitalist high-speed-train-to-nowhere and start structuring revolution through collective care.

It’s Too Late. Do It Anyway! offers two routes into a fractal support network designed to shed absurd, useless forms of artworld prestige in favor of collectively producing a world organized to support caregivers.  It’s Too Late tells the true story of an exhibition about care that exposed the difference between making symbolic gestures and actually doing something. Do It Anyway! serves as a manual for The Hologram, a prism-shaped collective care protocol conceptualized by artist Cassie Thornton, inspired by the Social Solidarity Clinic of Thessaloniki in Greece, and now practiced by people all over the world.

In It’s Too Late. Do It Anyway! multiple voices weave The Hologram into the present, the past, and the future all at once, ultimately putting the story and the tools it describes into each reader’s life-wizened hands. This is not really a book;  it’s a pathway out of the tough spot we are all in right now. Anyone can make use of it, even you.